Yesterday we wrote about T-Mobile USA opting for a change in the way it advertises . While the company for a time had a buzz using spokesmodel Carly to be the sweet, wholesome alternative to creepy swindlers like AT&T (as portrayed in the commercials, not my personal opinion), T-Mobile needed to switch directions. Transmitting the same message for too long can be ineffective. In “Alter Ego,” Carly trades in her bright magenta sun dresses in favor of a form-fitting black and magenta leather outfit and a motor cycle with a matching paint job. She then descends from her high-rise apartment and takes to the streets as the title “No More Mr. Nice Girl” flashes on screen

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